Armed Forces Day recommended
Posted on May 21, 2008 under Uncategorized |An armed forces public holiday is recommended by a study on improving public recognition of the military.
Personal branding is, simply put, what used to be called “your reputation.” However; in today’s faster, stronger, more competitive world you end up with a personal reputation that is also “more.” What do I mean? Your personal reputation has always been what people think of you.
If you were a car salesman, did your customers recommend you? If a doctor, do people tell their friends that you are great doctor when they are looking for a new one? If you work on the factory floor, do your co-workers say that you are the one to go to if you need something done right?
However, the company name was what was on the billboard, or stationary, or advertisement. How things have changed! Two factors have greatly effected the old scenario… technology and job-hopping.
Let me speak of the latter first. Most experts will tell you that one will hold many times more jobs in their lifetime, than in any other time in history. Job-hopping is sometimes a choice and sometimes not. Sometimes a bad thing, and sometimes not. However, it is happening. So the need for an excellent reputation becomes even more valuable. Whatever your field of work, how much easier does job hunting become if you are well known in your field?
What do you think about technology today? Did you realize that technology has taken the newspaper ads, billboards, and other traditional advertisements; shrunk them and placed them on web pages, blogs, emails, and eNewsletters? Anyone can now run hundreds of different ads, twenty four hours a day and seven days a week for no or almost no cost.
So the personal reputation, or Personal Branding, can now be done through your own advertising. How do you do this? There are numerous resources to answer that question. However, you can start with an email signature.
Are you the New Car Commando? The Career Czar or the Maven of Medicine? Sound corny? Yeah, sure it is. But after five years, when everyone is calling you that, (presuming you are actually good at what you do) it becomes synonymous with expertise in your field. A well known expert who commands top dollar for your reputation alone.
So… Do you practice Personal Branding? What do you? What resources do you use? Get your personal brand out and get yourself known.
Want to see more on this issue? Try http://www.passionforbusiness.com/teleclass/alicia-smith.htm or http://www.personalbrandingsummit.com/ for great written and audio resources. Personally, I love toting around audio files on my mp3 player and listening to them through my car radio.
Michael Cortes is the Technology Coordinator at the Fort LeBoeuf School District, a speaker and a self-proclaimed “Life-long Learner.” Working with computer technology requires constant education, as technology is constantly evolving. In schools today, the staff always refer back to the thought that our children are growing up in a world that requires everyone to be a “life-long” learner. Michael has long ago realized that this applies to adults, as much as to the children and he proudly proclaims and shares it. He has taken a new look at life and examines each day for the lesson it contains.
Do you want to improve yourself? Michael can help you reach your goals. Do you want to be a better presenter? Need to add that little extra that allows you to rock your presentation, whether it be a sales proposal or report to the board of directors? Maybe you just need to polish yourself up in front of your constituency. There are many steps you can take to be more persuasive, more genuine, and create a better connection between you and your audience. By using more technique and less slides, Michael will help you create more power in your presentations.
You can visit Michael’s website at http://www.michaelcortes.com
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